Business is a complex and dynamic process. One key area that is often neglected is market research.

We know change is constant. Market research provides 'customer insights' - information on what is changing, what is driving the change and the barriers that may have developed since the last time we looked! Market reseach should underpin the strategic response of a business to an evolving marketplace.

Information is gathered in different ways:
• Secondary or Desk research
• Primary research, which could be surveys, focus groups, face to face interviews and panels

The process consists of identifying the situation, understanding the complication, deciding on what questions need answering and getting the answers!

VeryVoisey Ltd brings the knowledge and skill into small businesses to promote insight rather than painful hindsight. Pam Voisey works with businesses, within their budgets, first to deliver the ‘aha!’ moments, then to work with the business to implement the recommendations. This is not a ‘hit and run’ approach, this is strategic marketing research designed to create and implement the right profit generating activities.